Creative H & I- exhibition: Alan Fletcher- 50 years of graphic work (and play!) at the Design museum, London

I went to this exhibition a year or to ago but its influenced me so much i decided to write about it. Alan Fletcher : 50 years of graphic work (and play!) was held at the design museum, london a year after his death ,and subsequent donation of his work to the museum. Alan Fletcher  is one of the most influential british designers of the last century winning numerous design awards and creating some iconic logos including pirelli and the v&a museum logo, but the work(or not as it may be) that most interested me at the exhibition was his many experimentations with words and type, some images even taken from his own sketchbook on display in the museum. Type and letterform is the bread and butter of graphic designers and fletcher was a master of it ,espescially the manipulation of it. The piece of work i saw at the exhibition that most illustrates my point is the one below in which fletcher has cutup an evian (bottled water) label and made a collage of the evian flipping the it to spell naive hinting at the naivity of some bottled water drinkers buying the product when its just water the same as from their taps branded bottled and sold to them.

All in all the exhibition was the most interesting i've had the pleasure to visit, and would recommend it and fletchers work, to those familar to his work and those not, whether they are graphic designers or not.